Lift Runway
Role
Motion Designer
Client
Lift + United
Studio
1stAve Design
Project overview
This dynamic out-of-home billboard and digital asset campaign was created for Lyft’s Runway campaign.
The campaign aims to motivate users to link their Lyft and United accounts, highlighting that they can earn United MileagePlus miles while riding with Lyft.
Credits
Client: Lift + United
Production Company: 1stAveDesign
Production: Rachel Barreto
EP: Santiago Moncalvo
Art Direction: Assis Studio
Design: Assis Studio, Gonzalo De Bonis
Animation: Gabi Castanho, Javier Bianchi, Jeroen Krielaars
