Lyft Runway
Role
Motion Designer
Client
Lyft + United
Studio
1stAve Design
Project overview
This promo video and out-of-home billboard and digital asset campaign was created for Lyft’s Runway campaign.
The campaign aims to motivate users to link their Lyft and United accounts, highlighting that they can earn United MileagePlus miles while riding with Lyft.
Credits
Client: Lyft + United
Production Company: 1stAveDesign
Production: Rachel Barreto
EP: Santiago Moncalvo
Art Direction: Assis Studio
Design: Assis Studio, Gonzalo De Bonis
Animation: Gabi Castanho, Javier Bianchi, Jeroen Krielaars
